OAS Member States Commit to Advancing Geotourism in the Americas
At the recently held XXI Inter-American Travel Congress,
ministers and senior officials responsible for tourism adopted the
Declaration of San Pedro Sula on Geotourism in the Americas,
effectively advancing and deepening the sustainable tourism approach
of the two most recent ministerial meetings. At the meeting, held
September 5-6 in San Pedro Sula, Honduras, countries committed to
work together to support and energize the tourism sector, one of the
most significant drivers of economic activity in the region.
The discussions held and the
Declaration adopted during the meeting reflect an ongoing evolution
in the understanding and treatment of tourism. While tourism
continues to mature as an important economic driver and employment
creator, there is a growing trend to adopt a more integrated
approach to tourism. In her intervention, Sherry Tross,
OAS-Executive Secretary for Integral Development stressed that
today, tourism requires "an integrated approach that recognizes the
contribution of the large corporations as well as the micro, small
and medium sized tourism enterprises, that caters to the visitor and
the resident and delivers value to both, that plans for future
generations while optimizing the benefits for current ones, and that
acknowledges that sustainability is a multidimensional concept that
requires planning, coordination, and buy-in from the full range of
stakeholders, both public and private."
“In tourism, the ultimate product is the
destination and its people. Sustaining the destination's
character and building on its unique attributes is a win for
both residents and visitors” says Jonathan Tourtellot, the
tourism expert who originally coined the term "geotourism".
(Read more below)
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Geotourism is a concept that
encompasses this integral approach. It is comprehensive in the sense
that it goes beyond tourism that minds environmental sustainability
- ecotourism - to include aspects related to history, living
culture, heritage and the development of local communities.
In his inaugural address, OAS
Assistant Secretary General, Albert Ramdin spoke to the need to
involve local communities and different actors in this effort: “If
we can agree at the hemispheric level on the importance of
geotourism to benefit communities, at the national level we should
be able to gather the participation of all stakeholders to achieve
our goals.”
For her part, Maria Antonieta
Guillen, Vice President of Honduras, noted in her inaugural address
that geotourism is an issue of "special interest" not only for the
national government, but also for the private sector and civil
society because, "it generates foreign currency, encourages peace,
and emphasizes the identity and culture of different
communities."The Vice President explained that geotourism also
serves" as a mechanism to increase current
levels of inclusion and citizen participation.”
The Congress, which was established in 1939,
continues to be the principal hemispheric forum for dialogue and
policy development in this sector. Participants also included
representatives of the private sector, academia, civil society and
high-level experts, who partook in substantive dialogue and
emphasized the need for further cooperation and public-private
partnerships to advance geotourism in the region.
Going forward, governments
have the opportunity to continue working with the organization to
make the transition from policy dialogue to concrete regional
actions. In her closing remarks, OAS-SEDI Executive Secretary,
Sherry Tross, illustrated this point by recognizing the work of the
Federation of Central American Small Hotels (FECAHP) which grew out of an originally OAS funded initiative. Ms. Tross
noted in her speech that this initiative was “a big idea that with a
small investment and committed partners has positively impacted
relationships, business opportunities and operations, and become a
strong sustainable entity on its own.”
By the conclusion of the
Congress, countries had reaffirmed their commitment to the process
and the governments of Barbados, Peru and Guyana offered to host the
next three Inter-American Tourism Congresses, ensuring continuity
through 2016. For further information visit the
XXI Congress’
website.
Jonathan Tourtellot, Fellow Emeritus for the National Geographic Society who originated the
concept of geotourism, shared his views with OAS-SEDI on the
Declaration and on the potential of this type of tourism for
Latin America and the Caribbean:
“It is fitting that this Geotourism Declaration comes from a
meeting in San Pedro Sula,
because
Honduras
was the first country to sign the
National Geographic Geotourism Charter in 2004. What's more, Honduran representatives
contributed to the wording of that Charter.
Since then, the Charter—basically a set of principles for
destinations to steer by—has been signed by places ranging from
Norway
to the Cook Islands, all with
little or no change in wording.
The
geotourism approach—sustaining and enhancing geographical
character—means thinking about the place as a whole. Geotourism
assets include everything from special natural or historic sites
to beautiful scenery and architecture, as well as local cultural
experiences such as music, dance, or gastronomy.
The idea
is to create a "virtuous circle" for a place and its people:
Their unique set of assets can attract beneficial types of
tourists, who will spend money locally, which provides an
incentive to take good care of those assets, which will attract
more beneficial tourism. That's why good geotourism must be
community driven. As a former Honduran president said, "It's not
top down. It's bottom up."
In
economic terms, the geotourism approach provides market
differentiation: "Our place provides a combination of travel
experiences like no other." Undifferentiated mass sun-and-sand
tourism, by contrast, is environmentally destructive and
vulnerable to being undersold by a competing destination.
Any LAC
destination whose citizens take pride in their place is a good
candidate for geotourism. Some destinations that have used a
geotourism type of approach include Praia do Forte, Bahia, in
Brazil
and Sierra Gorda, Queretaro in Mexico.
Individual geotourism projects have been completed or are
underway in various LAC locales, including Chile, the Dominican
Republic, Panama, Grenada, Guatemala, Peru, and of course,
Honduras.”
Visit
www.geotourism.org
for more.
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