This article discusses the
aspects of DTT broadcasting which are of concern to
all administrations that intend to adopt it as a
replacement for analog terrestrial television. The
first section summarizes the broad goals that can be
achieved with DTT broadcasting. The second section
is dedicated to common policy topics related to the
adoption of DTT technology. Finally, the third
section discusses the importance of spectrum
planning in the analog to digital transition task.
1. Broad Goals of DTT
Broadcasting
This section is intended to
summarize the extensive range of capabilities of DTT
broadcasting technology and the broad goals that can
be achieved through its application and is neither
related to the specificities of the proposed
standards nor strictly related to national
experiences on the implementation of this
technology.
1.1 Improved Technical Quality
Digital transmission itself
offers a significant improvement in the technical
quality of images and associated sound, e.g., by
eliminating snow and ghosts. In addition, HDTV
offers six times as much picture information,
offering much sharper, clearer images, which
combined with a widescreen display format and six
channels of CD-quality surround sound represents a
quantum improvement in the technical quality of
broadcast television services. Rapid decreases in
the prices of HDTV displays and receivers have
contributed to tremendous consumer interest in HDTV
products and services.
1.2 Increased Quantity and
Variety of Services
DTT technology also enables the
offering of several simultaneous services of SDTV
quality, increasing the quantity and variety of
services that can be provided to broadcast
television viewers. For example, noncommercial
broadcasters can use this capability to provide
multiple educational programs to schools and homes.
With system configurations designed to maximize the
bit rate available in a DTT broadcast channel, a
single broadcaster can provide various combinations
of such services, for example, one HDTV program, one
SDTV program (e.g., a 24-hour news program), and
several web pages (e.g., weather maps, sports
scores, etc.), all in a single 6 MHz television
channel.
1.3 New Information Services and
Social Inclusion
DTT broadcasting enables a
limitless variety of new information services,
including interactive services. Information services
may be integrated with video programs or independent
of such programs. A great deal of interactivity in
such applications can be provided simply by
downloading substantial information from which
viewers can choose. Interactivity can be increased
further through the use of a return channel through
which viewers can request specific content from the
broadcaster. Multiple technologies exist to
implement the return channel, including, but not
limited to, fixed and mobile networks, broadband
connections or even a terrestrial return channel if
additional spectrum is available.
The use of DTT to provide
information services, including interactive
services, represents an important opportunity to
promote social inclusion, i.e., to provide
education, health care, and other important social
services to viewers of all socio-economic segments,
including citizens who may never own a personal
computer.
1.4 Service to Hand-Held
Receivers and Mobile Services
In addition to reception by fixed
receivers with either external or indoor antennas,
DTT broadcasting enables the delivery of programs
and applications to hand-held devices, characterized
by relatively small displays and the necessity of
reduced power consumption. Such devices, typically
mobile phones and PDAs, can be equipped with DTT
demodulators in order to enable reception of
broadcast content anytime and anywhere. As such,
these hand-held devices can be considered as a point
of convergence between the telecommunication and
broadcasting networks. In some cases, services
provided to hand-held devices may also be provided
independently of the digital terrestrial television
service, using additional spectrum.
DTT broadcasting also provides
the capability for reception by moving receivers,
i.e., in fast-moving vehicles such as trains, buses,
boats or automobiles. Mobility does not necessarily
involve low battery consumption and typically
requires medium to large displays and therefore
should not be confused with services provided to
handheld devices.
Both mobile reception and service
to handheld devices require reductions in the bit
rate that can be delivered in a terrestrial channel.
Thus, depending on the amount of mobile or hand-held
services provided and the robustness of such
transmissions, the provision of such services could
detract from the quality and/or quantity of services
that could be provided to fixed and portable DTT
receivers.
1.5 Spectrum Efficiency and
Recovery
DTT broadcasting makes much more
efficient use of the electromagnetic spectrum than
analog broadcasting, and the conversion to digital
broadcasting offers the opportunity to recapture and
reuse valuable spectrum for other innovative
wireless services. For some countries, this
opportunity will be a driving force in the effort to
hasten the transition to digital broadcasting.
1.6 Industrial Development and
Economic Growth
The transition to DTT
broadcasting represents significant opportunities to
promote industrial development, job creation and
economic growth, depending on the individual
characteristics of each country and the policy
decisions it adopts.
1.7 Other Goals
A timely and well-planned
introduction of DTT broadcasting can be a major
factor in a country’s technological, economic, and
social development. To this end, the following goals
should also be considered:
-
Adaptability to socio-economic
conditions
-
Allowance for gradual
implementation, minimizing social risks and costs
-
Taking advantage of economies
of scale
-
Protection of consumers against
premature obsolescence of their analog or DTT
products
-
Provision of new applications
that facilitate access to culture, information,
and entertainment
-
Promotion of content production
and new business opportunities
-
Development of solutions that
support cultural and educational development
-
Promotion of social inclusion,
cultural diversity of the country, and the
official language through access to digital
technology, aiming at democratizing the
information
In considering all of these
goals, it is of utmost importance that each country
establish DTT policies that promote appropriate
investments and support business models that will be
successful, recognizing the unique economic, social
and business conditions that prevail.
Ara Minassian
Vice Chair
Working Group on Broadcasting
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