BUSINESS LEADERSHIP TRAINING COURSE FOR YOUNG PEOPLE
IN THE PROVINCE OF BUENOS AIRES
Buenos Aires, Argentina, May 7-11, 2000
Final Report of the Pilot Experience
I. BACKGROUND
The 1995 World Summit for
Social Development, the 1995 Fourth World Conference on Women, and the
Summits of the Americas have all expressed growing concern about the
poverty and unemployment encountered among broad sectors of the
population, particularly women.
CIM’s Strategic Plan of
Action, adopted in November 1994 by its Twenty-seventh Assembly of
Delegates, the mandates of which include the eradication of poverty as a
basic goal of development, pays particular attention to the unequal
conditions faced by women and places high priority on overcoming poverty.
The Meeting of Ministers held in April 2000 adopted the Inter-American
Program on the Promotion of Women’s Human Rights and Gender Equity and
Equality, the goals of which include promoting full and equal
participation of women in all aspects of economic, social, political, and
cultural development. More recently, the Plan of Action of Quebec
City, adopted in April 2001 at the Third Summit of the Americas,
specifically recognizes the need to promote, in conjunction with CIM and
other agencies of the inter-American system and international
organizations, improved market access for disadvantaged entrepreneurs,
especially women. The Plan of Action’s Initiative 15 is dedicated to
Gender Equality and it recognizes, inter alia, that women’s
empowerment, their full and equal participation in the development of our
societies, and their equal opportunities to exercise leadership are all
central to the reduction of poverty.
II. PROGRAM DESCRIPTION
A business leadership training
program for young women and men was conducted on May 7-11, 2001, as the
result of a cooperation initiative undertaken jointly by three
Subsecretariats of the Government of the Province of Buenos Aires, the
Inter-American Commission of Women (CIM), the Young Americas Business
Trust (YABT) of the OAS, and the Golda Meir Mount Carmel International
Training Center (MCTC) of Israel.
The training course was
administered by Mrs. Shulamit Ferdman, the Golda Meir Center’s Director
of Courses on Managing Microenterprises, together with a group of
Argentine women entrepreneurs belonging to the Chamber of Women Small
Business Owners, who had previously been trained in Israel, and other
local instructors.
The participants were young
entrepreneurs with small businesses, civil society organizations, and
municipal staff working in departments concerned with production,
development of microenterprises, and employment.
a. Course Guidelines
One of the originally
envisioned prerequisites of the training program was equal participation
by men and women (50:50), but in fact women accounted for almost 70
percent of those trained. The objectives of the course were focused on
improving the participants’ skills in: 1) analyzing problems associated
with the establishment and management of microenterprises; 2) promoting
the empowerment of women through development of microenterprises; 3)
practical experience with organization, management, production costs, and
marketing strategies, matching the opportunities open to women
microentrepreneurs; and 4) learning from successful microenterprise
support center projects.
During the event, the
participants enthusiastically prepared several small-business project
proposals and presented them for discussion at the end of the course, with
a detailed analysis of the feasibility of their being implemented, in
light of market needs, credit availability, and the products’ potential
end-users. Networking with other microentrepreneurs resulted in a highly
useful exchange of experiences.
b. Results
During the program it became
quite clear that microentrepreneurial ventures represented an increasingly
interesting and viable alternative, in view of the growing problems of
unemployment and underemployment, both of which hit women the hardest. It
was also noted that the number of women in the labor force continues to
grow, but they still face the direst poverty, as they work mainly in the
informal sector of the economy and have low paying jobs.
The following topics emerged
as central issues in the discussions:
-
The need to develop support
systems for microenterprises, to provide technical advice and
assistance during the first period of survival, especially in the
first two years following start-up.
-
The status of women and the
obstacles they face in setting up a company and, in particular, in
obtaining credit, despite a worldwide trend in favor of women
microentrepreneurs because of their better debt repayment record and
statistically better sustainability levels.
According to the information
presented by the experts, in Israel over half all microenterprises owned
by women are in the service sector and 30 percent in sales, and have
proved to be a viable alternative for small working family groups.
-
The dilemma and tension of
conflicting roles in the home and at work was a concern of the women
participants in particular, despite the trend toward a more
egalitarian society where the division of labor between men and women
is becoming less rigid and the sharing of roles is considered an ideal
situation which should be aspired to.
-
Participants analyzed the
characteristic traits of successful women entrepreneurs, who had no
prior experience, but were keen to take the initiative, be
independent, get organized, and improve their economic lot. The women
microentrepreneurs providing the training agreed that, in their
experience of working with microentrepreneurs, the key factor was not
so much technical skill as the degree of motivation of each
entrepreneur and his or her personal talents and the extent to which
they were channeled in the right direction and perfected in the right
environment, such as that provided by business incubators and support
centers.
-
The effects of recessions
and the need to generate jobs through self-employment are common
problems in most of the countries of Latin America and the Caribbean.
III. POST-PROGRAM EVALUATION
MEETINGS
Several evaluation meetings
were held after the workshop ended. They were attended by the national
organizers, representatives of the Golda Meir Training Center, the CIM,
and the Young Americas Business Trust.
The following proposals were
put forward with a view to improving the training program and ensuring
continuity:
1. Through the Israeli
embassy in Argentina, the Golda Meir International Training Center
offered the possibility of fellowships for training in microenterprise
projects at the Center’s headquarters in Israel for pre-selected
candidates. The next course is scheduled for November 2001.
2. It was suggested that the
representatives of the government of Buenos Aires province could study
the possibility of developing "Business Incubators and/or
Technology-based Incubators" of the kind already extensively tested
by the State of Israel. They would be implemented in specific
municipalities around the province under the auspices of CIM.
The Golda Meir Training
Center provided reference materials, written specifically for this
workshop, on various aspects of microenterprise management and the part
it plays in local economic development. In those materials
"technological incubator" is defined as a facility to support
fledgling technological innovators so that they can nurture their
innovative ideas, turn them into commercially viable products, and
attract private sector investors. The experts reported that in Israel
there are currently thirty interconnected incubators providing support
for all aspects of microentrepreneurial development.
The Centers for the Support
of Small Enterprises operate as independent, self-sustaining units.
Together they act as an office centralizing responses to the needs of
existing male and female entrepreneurs and of those starting up and
planning new enterprises, helping them to develop a business plan, deal
with banks and municipalities, and analyze the feasibility of their
projects.
3. In a later phase the
invitation to take part would be extended to include chambers of small
and medium-sized businesses, chambers of commerce, and business
associations existing in the municipalities.
4. The Golda Meir Training
Center and CIM presented the representatives of the provincial
government with a proposal for the establishment or improvement of
microenterprise support centers (see Appendix 1) and for the creation of
business incubators and high technology-based incubators.
IV. MEETINGS WITH THE
NATIONAL COUNCIL OF WOMEN
Two meetings were held with
Mrs. Carmen Storani, Director of the Argentine government’s National
Council of Women, representatives of the CIM, the Golda Meir International
Training Center, and the Cooperation Department of the Israeli embassy in
Argentina. Mrs. Storani expressed great interest in developing cooperative
ties with CIM and with the Golda Meir Center, most particularly with
respect to technological incubators and incubators or support centers for
microbusinesses in different regions of the country. To that end, a study
would be conducted of the conditions, needs, and background data on
microenterprises in several provinces with a view to preparing a
preliminary joint project.